Business Outlook 2025 | Dental

In this section, we explore the dental market in 2024 and provide predictions for the sector in 2025.

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Joel Mannix
Joel MannixHead of Dental

Market Overview

The independent sector continued to dominate market activity throughout 2024, with first-time buyers, existing owners, and smaller groups driving over 80% of agreed transactions. This sustained momentum in the volume segment was reflected in pricing, with practices achieving an impressive average of 108% of their asking price.

As borrowing costs stabilised over the year, the market gained more confidence, particularly in practice acquisitions. Viewings surged by 19%, offers received rose by 17%, and the number of agreed deals soared by 26% compared with 2023. The aggregate value of all offers increased by 1.5% which, when allowing for the increased volume of offers received, reflects the dominance in independent market activity.

Activity levels were further bolstered by a significant 18% rise in the number of practices brought to market in 2024. This influx of supply provided prospective buyers with a wider range of opportunities, influencing the average number of offers per practice sale. After climbing from 2.2 in 2022 to 4.4 in 2023, the average rose to 4.8 in 2024, reflecting the evolving market dynamics.

Price Index

Movement in the average price of assets sold, year-on-year

The market has experienced a further pricing recalibration, with valuation multiples adjusting to more sustainable levels. Our data indicates that this correction has now stabilised and, indeed, is showing signs of renewed optimism on the horizon. While the transactional market in 2024 saw fewer major deals to corporate operators, this shift has opened up exciting opportunities for independent and first-time buyers.

Market Sentiment

We anonymously surveyed dental professionals across the country to gather their views on the year ahead.

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Market Predictions for 2025

  • A continued appetite from independent groups and owner-operator first-time buyers for all practice types
  • Increased numbers of sellers wanting to exit before future changes to Business Asset Disposal Relief (BADR)
  • Higher National Living Wage (NLW) rates affecting practice profitability along with employers’ National Insurance Contributions (NICs)
  • Private Equity-backed corporate buyers returning to the market in light of stabilised interest rates and successful periods of integration and divestment
  • Continued issues with recruitment, alleviated somewhat by the streamlining of the PVLE & ORE processes
  • Due to the financial restrictions placed on NHS-focused practices, such as the ineligibility for the increased employment allowance, acquisitions focused on NHS-heavy portfolios might have less appeal to buyers. Buyers may, instead, target practices with a larger private patient base, which are less constrained by the 2024 Autumn Budget’s public sector stipulations

Case Studies

Established in 1985, 92 Dental is a fully private, four-surgery practice that provides a broad range of specialist, cosmetic, preventive, and general dental treatments.

Dr Boryana Nikolova took ownership of the business in February 2019, having formerly been an Associate of the practice. She very successfully grew and developed the business and increased its focus on management and strategy, the patient experience, and the development of the staff and clinical team.

In February 2024, the practice sold to first-time buyer, and former practice Associate, Dr Moira Baldiraghi.

Major Transactions in 2024

DateBusinessPurchaserDetails
JanChapel DentalCambridge Dental GroupA large mixed practice in Cambridgeshire
FebOne80 DentalIndependentA large specialist referral centre in South Yorkshire
MayU DentistryEnvisage DentalA large high-end private practice in West Yorkshire
JulRejuvadentCarholme Dental GroupA group of three NHS practices in East Yorkshire
JulH Williams & AssociatesEnvisage DentalA large private practice in Kent
AugCastelnau DentistsEnvisage DentalA large private-led practice in South West London
SeptPlatt & CommonScottish Dental Care (SDC)A large mixed practice in Stirling
OctShelton Dental CentreIndependent GroupA large mixed practice in Staffordshire
OctCroydon Orthodontic PracticeDental Beauty PartnersTwo orthodontic practices in the South East
OctSlateford Dental CareIndependentA large private practice in Edinburgh

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If you'd like to discuss these findings with your local sector expert, get in touch.