Christie & Co advises on the sale of a portfolio of B&B Hotel investments in Northern Italy
Specialist business property adviser Christie & Co has announced the sale of a portfolio of three hotels in the Emilia-Romagna region of Italy, which have been acquired by French institutional investor Iroko ZEN SCPI.
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The three purpose-built hotels are located in Sassuolo (Modena), Castelmaggiore (Bologna) and Ferrera, strategically placed to capitalise on high levels of both business and leisure travellers. The hotels are operated by B&B Hotels, an established brand which operates 865 hotels across 17 countries.
The acquisition represents Iroko’s first real estate investment in Italy and demonstrates the country’s enduring appeal to international investors. In 2024, the Italian hotel market saw a transaction volume of over €1.5 billion, making it the 4th most active market in Europe, and with Italy preparing to host major events such as the 2025 Papal Jubilee and the 2026 Milan-Cortina Winter Olympics, the country's tourism and hotel sectors are poised for continued growth.
Christie & Co acted as advisor to Bayview Italia S.r.l. Salvatore Della Cave, Head of Real Estate at Bayview Italia said: “We are very pleased to have worked with Iroko and supported them with their first real estate investment in Italy. The three hotels benefit from the presence of a reliable tenant like B&B Hotels Italia with a long-term lease, which has represented the perfect combination for an investor such as Iroko”.
Carine Bonnejean, Managing Director – Hotels at Christie & Co commented: “We are delighted to have supported the Bayview Italia team again. This deal demonstrates the growing appeal of regional destinations as opposed to the key gateway cities, particularly supported by a strong and established tenant such as B&B Hotels.”
Craig Millward, Director – Corporate Hotels at Christie & Co, commented on the deal, “Christie & Co’s brokerage activity in Italy continues to expand – this transaction follows the earlier sale of the Holiday Inn Naples, My One Hotel Bologna and Hotel Villa Ducale Parma to CHC Holding S.P.A. with another two transactions slated to sign in coming months. It is testament to the appeal of hotel assets in Italy to a broad spectrum of global capital.”
For further information on this press release, contact:
Jasmine Davis, Corporate Communications Manager
P: 07561 115179
E: jasmine.davis@christie.com
Contact the agent:
Craig Millward, Director – Corporate Hotels
P: 07791 174 781
E: craig.millward@christie.com
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